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The People of Armathos

GEORGE LOULIS

A wine that reaches far and brings people closer. This is the wine I envisioned.

Our Estate is located in Arma, Boeotia, a blessed place.

As an engineer by profession, seeking space to expand my construction business, I found myself in the village of Boeotia from Athens and discovered an entirely new world that disarmed me. It awakened emotions and moved me.

Thus, in 2000, my passion for nature brought a new love into my life: cultivating the land. Specifically, I planted a 17-acre vineyard around my work and home.

Initially, I cultivated the red, French variety Merlot, having been captivated by its taste for years. Then came the winemaking, in a way I would describe as emotional. My goal was not financial profit, but personal satisfaction.

Influenced by the Garagiste movement that emerged in France in 1980, which promotes small production wines with minimal equipment—hence called “garage wines”—I began producing wines experimentally in my backyard.

As time passed, I saw my hobby building a new world that I had not dared to imagine. My wines. The creation of my humble love for water and soil.

Almost two decades later, my winery in Arma, Boeotia, which bears my name, produces rosé, fresh red, and aged wines, with organic cultivation and winemaking.

Armathos is my philosophy for life. It is a way to tell it that I love it and will honor it.

Γιωργος Λουλης Οινοποιειο θηβα

EVI SAMPANI

Marketing Manager of Armathos Winery

Evi Sampani is the person who turns ideas into action at Armathos Winery.

For years, she has been diligently building the bridge that connects the winery with its audience and continually devising ways to communicate the philosophy of Armathos to both old and new friends. With studies in Accounting and Communication, Evi Sampani has been collaborating with the winery since its first day of operation. She doesn’t believe in quick success but in systematic work. She is the optimistic voice that always finds solutions to problems.

MARIA TZITZI

Chemical Oenologist, Wine Consultant & Author. Chevalier du Mérite Agricole, Collaborator of Armathos Winery

Maria Tzitzi is a graduate of the Department of Chemistry at Kapodistrian University, specializing in Environmental Chemistry (Polytechnic School of Chemical Engineering Patras) and Oenology (Agricultural University of Athens). She provides consultancy services as an oenologist to wineries and as a chemist on water and waste treatment issues. She is a certified adult educator in the fields of Oenology and Food Chemistry.

She is a member of the Association of Greek Chemists (AGC), the Greek Oenologists Association (GOA), and the International Oenologists Union (IOU). She has participated in over 80 international wine competitions worldwide, either as a judge, a member of the organizing committee, or as a representative of the International Organisation of Vine and Wine. She is an award-winning author of oenological books and novels, and her articles have been published in electronic and print media. She has been honored with the distinction “Chevalier dans l’ordre du Mérite Agricole,” Knight of the Order of Agricultural Merit, in recognition of her ethics and many years of contribution to her field.